Book Review: Direct From Dell

Direct From Dell: Strategies That Revolutionized an Industry by Michael Dell
My rating: 4 of 5 stars

This is an excellent book and I would recommend this to everyone who is starting a B2C company or holds (or aims to hold) a managing positions in such a space.

Michael Dell opens up about his life, how he started dell, what the differentiator for Dell as a company is and his obsession for the customer satisfaction. The book is divided into two parts: the first talks about dell as a younger company and the second focuses on managing the big organizers so you get both the perspectives. The examples quoted in the book, in the form of the experiences of Dell as a company shows how important a differentiating factor for a growing company is and why Dell prides itself on the support and customer feedback loop. The author talks at length about information versus inventory and highlights how important it is to hold as minimum inventory as possible. Alternatively focus on information flow. There is tons to learn from this book.

I am going to place this book in my "read again" section.

The reason I dropped a star (4/5) is that towards the end it fails to bind the reader. I got bored coming across customer obsession too many times and dropped the book just before it ended.

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